Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.

Job Responsibility

• Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.